In the competition for domination in the fashion magazine world., one magazine stands out, Vogue owned by the Conde Nast Publication Family. Here's how the top fashion magazines fared in 1997 in terms of circulation and advertising dollars.
Vogue
Paid Circulation: 1,126,193
advertising in millions: 148,980
Elle
Paid Circulation: 984,014
advertising in millions:100,401
Harper's Bazaar
Paid Circulation: 732,303
advertising in millions: 73,531
Marie Claire
Paid Circulation: 702,063
advertising in millions: 42,617
Vogue total audience is about 9.5 million. This number includes subscribes, newsstand buyers and pass-along audience. Although only a tiny percentage of these readers can afford the fashion shown in the magazines, they still enjoy reading about them. It can be as much as wearing the clothes.
citation:
Mogel, Leonard. The Magazine: Everything You Need to Know to Make It in the Magazine Business. 3 Sub ed. Guilford, CT: Globe Pequot Pr, 1992.
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