Sunday, April 11, 2010

Thesis

For one of my thesis proposal, I am planning to design a fashion magazine that defines beauty in a different way.In 2004, the manufacture of Dove products came up with a global campaign about beauty. They wanted to find out more about how women around the world feel about beauty. Women had been talking about the influence of media, advertising and fashion magazines on them. One of the results of the study done by Dove campaign was that only 2 percent of the thousands consider themselves beautiful. Women always want a broader definition of beauty. Dove’s goal was to make women feel more beautiful. Unfortunately most of the magazines publishing these years don’t do anything about real beauty and does not allow women to get a better understanding of themselves.Today fashion magazines keep telling us there is a perfect look we should try to achieve. These magazines are changing our assumption about what natural beauty is. Women seem to have trouble claiming beauty for themselves but they are comfortable comparing themselves with other women. Beauty is a complicated subject and magazines could play an important role to show different sides of it. Fashion magazines could change a direction of how women think about themselves. Everyone recognizes and admires beauty but magazines are promoting a certain ideal of beauty that could damage young girls. Our media and magazines are all about wrong statements of beauty and that could destroy a beauty myth.

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