ADVERTISING DESIGN AND TYPOGRAPHY

I was looking through a book by Alex White. The name of the book is Advertising and Typography. I think is really important for me to start reading books and get some information about designing my magazine for my thesis. The book has great information about advertising strategies. Fashion magazines are full of ads and is important for me to get familiar with the relationship between images and type. In his book, he mentioned different categories of Graphic design, Advertising design and client's marketing needs.
Graphic Design: Advertising and marketing, Digital and interactive and web, Architectural, product, Editorial and publishing.
Advertising Design: Product Design, Marketing, Illustration, Writing, Typography, Photography.
Client's Needs: Promotion, Public Relations, Product Design, Advertising, Corporate identity.
White also points at where you can find advertising : 1) at home 2) In public spaces 3) At the store/restaurant
The Seven levels of communication by Marty Neumeier
Perception: Contrast, Dimensionality, Color
Sensation: Sensuality, Sexuality
Emotion: Feelings, Desires, Needs
Intellect: Knowledge, Language, Humor, Ego
Identification: Familiarity, Need to belong
Reverberation: History, Tradition, Nature, Truth
Spirituality: Morality, Integrity, Intuition, Beauty
Write also talks about the differences between designers and art directors. Designers are skilled at an art and a craft that includes, typography, working with images and organization but art directors are skilled at conceptualizing, visual organization and managing a team of artists. A survey of advertising creative directors pointed several weaknesses when hiring art directors: 1) Things are not though out 2) The designs are tricky, not simple 3) Concepts are weak 4) Art directors who can't design are comparable to writers who can't write 5) Many young AD are heavy on technical skills but light on thinking. An excellent presentation can't make a bad idea good.

White, Alex. Advertising Design and Typography. New York: Allworth Press, 2006.