Magazine typography

I read an article by John D. Berry who is an editor and typographer about the magazine typography. In his article he tells us about how magazines communicate through different ways. One of those ways is through the text. Other ways include photography, artwork, cartoons, headlines and even advertising. For my thesis I really want to come up with a unique typography. I wasn't sure if I want to go with something plain, straightforward and readable or something filled with colorful shots, industrial looking sans serif type with a mixture of graphic elements. Berry explains that the dramatic use of a typeface that has a distinctive character can pull a reader into a story. String contrast, sweeping curves and lively details in the type can really work in fashion magazines. Using type in magazines is one of the most challenging forms of typography. I am planning to go to chapters tomorrow and start looking at different layouts of magazines. I think that's a good start.
D.Berry, John. "Magazine Typography". ITC fonts. 26 March,2010