Today, I read an article by Grant Surridge about magazine sales. He mentioned that Hello! magazine is selling 50% more single copies than the same period a year earlier. Hello! magazine is more focusing on British and European celebrity news. Data from the Leading National Advertisers Canada showed that the number of advertising pages in Canadian magazine fell 16% in the fourth quarter copared to 2007. Surridge believed that Hello!'s success is because many Canadians are willing to read about celebrities in order to forget about their economic troubles.
Newsstand sales of magazines in for second half of 2008
In Canada: down 23%
In United States: down 11%
Newsstand sales of Hello! Canada over same period: Up 51%
Newsstand sales of comparable U.S. Publications:
US Weekly: down 21%
OK! Weekly: down 11%
Source: Audit Bureau of Circulations
Surridge, Grant."Say Hello!to Canada's magazine sales hit". Financial Post.Feb10,2009.Financial Post newspaper.March17,2010
not the right format for your bibliography. see the style guide.
ReplyDeletewhat does this article tell you for your research?